HP Mobile App Redesign

Led end-to-end UX research using field interviews, usability testing, and behavioral analytics to uncover navigation and content gaps. Insights informed a redesign that improved task completion by 29% and increased user confidence across the checkout flow. Partnered cross-functionally with product, design, and engineering to validate solutions at scale.
- Discovery Interviews
- Ethnography
- Data Analytics
- Service Blueprinting
- A/B testing
- 5 Second testing
- Heat Mapping
- Usability Testing