Arthur Andrew Medical: UX/UI and Marketing Overhaul

Reimagined the Arthur Andrew digital experience and marketing strategy. Conducted multi-phase research combining remote interviews, behavioral analytics, and usability testing. Uncovered major usability and emotional friction points that informed new e-commerce design and flow, reducing drop-off by 18% and increasing satisfaction for both new and returning customers.
- Service blueprinting
- Card sorting
-Survey development and analysis
-Competitor analysis
- Facilitated design workshops and sprints
-Usability testing and refinement
- Omni Channel Marketing